Welcome back to part 3 of our ‘Consistency is Key’ series, where we discuss how our platform takes stress off franchisors by empowering franchisees.
I'm sure you are sick of hearing about a possibly tedious but necessary task for every brand, reporting. As tech nerds, we love data- most importantly because it helps our clients save money, increase revenue, and grow their brands..without lifting a finger. Let’s just say we take the tediousness out of tracking.
Our clients get by with a little help from our friend, automation! You might be saying ”okay. I can automate tracking, but I don’t know where to begin..what do I track?” Have no fear, ServiceMinder is here!
Here are a few tracking features that allow you and your zees to make data-driven decisions and grow your franchise.
Revenue by Lead Source
One of ServiceMinder’s many great tools is Revenue by Lead Source reporting. When it comes to budgeting, this feature is your best friend.
Knowing which source is getting the most traction and identifying the ones that could be more successful can ultimately save you money. This is one of the many examples of how you can make financial decisions based on data with serviceminder.
ServiceMinder also allows franchisors to require minimum marketing spend for franchisees, helping with compliance. It also helps ensure franchisees are spending enough on marketing to be successful. And ultimately, this capability helps when budgeting to see where to cut back on an unsuccessful campaign or put more money into a successful campaign. Allowing monthly reminders to analyze current spending, so there are no surprises at the end of the year or quarter.
Imagine all your monthly reports, automated and consistent across the entire brand. No room for human error and no time wasted.
Call Tracking
Speaking of revenue by lead source, let’s talk about call tracking. We know that even in 2024 or some may call it the ‘digital era’, phone calls are still crucial to home services brands. ServiceMinder integrates with several different call centers to simplify workflow, but also supports another reporting source to provide even more information.
Call tracking allows you to monitor the sales process and improve the client experience, whether it's to schedule an appointment or ask a question. You can track where the calls are coming from and when calls come in. And are your franchisees always answering the phone? This information helps determine where clients discover your brand and track the entire journey.
Call tracking can also enhance client experience because you can listen to their feedback and learn from each experience by recording phone calls. What better way to learn about your customers than hearing directly from your audience from real-life situations and conversations?
Royalty Reporting
As we’ve mentioned, ServiceMinder is the platform for managing and operating home services franchises. We understand the importance of royalties in the franchise business model..so of course, we created a feature to take the headaches out of this process.
This helpful and automated tool is called Royalty Reporting. This feature eliminates stress and hurdles for both the franchisors and franchisees. Our report even includes some basic marketing results data for easy reference while reviewing the royalty reports. And if franchisees are always forgetting to submit their reports? You can automate that too… we’ll auto-submit the reports for any locations that haven’t been submitted by the date you specify.
When planning a brand growth strategy, it’s helpful to easily access royalty reports to make your next move based on data and location performance.
It’s Tracking Time!
Interested in ServiceMinder’s extensive reporting capabilities? We’d love to geek out with you. Feel free to reach out with any questions: [email protected] or book a demo here