Welcome back, Franchise Fam and ServiceMinder nerds! We’ve got some exciting updates, from our annual #MissionForMinders announcement to industry shout-outs and some franchise growth talk. We’re honored to be recognized again by Entrepreneur Media and are diving into ways to boost local marketing and growth for our brands. Let’s catch up!
ServiceMinder Unites For a Cure
The ServiceMinder team is joining the fight against Breast Cancer!
Every year, the ServiceMinder team comes together to support a charity that’s close to our hearts. Whether it's through volunteering, donating, or spreading the word, we’re all about helping create positive change in the community. This year, our #MissionForMinders is focused on Breast Cancer Awareness. Together, we’re driving meaningful change.
FranchiseFam Update
We’re thrilled to announce that ServiceMinder has been recognized on the Top Franchise Supplier list by Entrepreneur Media for the fifth consecutive year! This year, we’re proud to have placed 3rd in the "Other Category", a testament to our continued commitment to innovation and excellence in supporting franchises.
This recognition highlights our dedication to empowering home service brands with the tools they need to succeed.
Speaking of involvement, ServiceMinder will celebrate our 10th year as IFA suppliers this coming January. We have had an absolute blast serving the Franchise community and look forward to celebrating another 10.
Please celebrate with us at the 2025 International Franchise Convention in February. Booth # 441 and 443
Latest Webinar and Podcast Appearances
Our CEO, John Keene, has certainly been keeping busy! Alongside expanding his collection of dad jokes, he’s had insightful conversations with key figures in the franchise industry, covering topics ranging from local marketing strategies to private equity in franchising.
The first stop on John’s tour was a joint webinar with our friends at Devhub. The webinar focused on the pair’s integration, which offers a powerful combination for brands looking to optimize local marketing efforts. AKA Devhub’s stellar websites drive leads, and then ServiceMinder’s comprehensive approach allows Zees to engage and convert leads.
DevHub powers top-funnel strategy, while ServiceMinder delivers brand-wide marketing consistency through franchise-focused parent/child functionality. The discussion covered building a localized marketing toolkit with brand-compliant templates, tailored content, and targeted campaigns. This strategy helps franchises connect with local audiences, driving growth and reinforcing community ties. Looking to level up your local marketing? Webinar recording coming soon! The next stop was our long-time pals Franchise Supplier Network’s podcast Modrn Business hosted by Zack Fishman. Zack and John shared valuable insights into key areas shaping the franchise landscape.
They discussed the importance of strategic partnerships in driving long-term success and how companies can optimize their tech stack to stay competitive and efficient. John also touched on the growing role of private equity in franchising, offering his perspective on how it’s influencing growth and scalability.
Finally, they explored the impact of AI, highlighting its transformative potential for improving operations and enhancing customer experiences in the franchise sector. To hear the full convo click here
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