Fixing a clogged drain or patching a leaking pipe will only take your plumbing company so far. To thrive in today’s fast-paced business environment and to grow your plumbing business, you have to build the right team, price your services correctly, and generate leads that will lead to company growth.

Plumbing service management software can help prepare your company for growth and assist you in automating tasks that are currently manual. How to manage a plumbing service business is significantly easier with field service management (FSM) software on your side.

We’ve put together some tips to help grow your plumbing franchise in the most effective way possible.

8 Tips for the Most Effective Plumbing Lead Generation

From starting your plumbing business to tactics on how to improve your plumbing business, the power to grow your company is at your fingertips. Here’s how plumbing business management software can help you.

#1: Use the Most Effective Marketing Channels

Local plumbing companies used to be able to rely on marketing channels such as radio and tv to bring in more business. Today, reaching potential customers means understanding the audience that needs your services and tailoring your marketing efforts to present them with messaging strategically.

While your current marketing strategy may solve the predicament of how to generate more leads at the moment, this strategy may not continue to work in the future. Market smarter and not harder to continuously evolve your strategy to find what works best.

Regardless if you serve residents, businesses, or both, you’ll want to stay on top of emerging plumbing trends to exemplify to your customers that you’re keeping up with the times. Trends often go hand-in-hand with advanced technology, so make sure to factor this into your marketing strategy as well.

For example, in today’s market, there is a huge consumer shift toward eco-friendly plumbing and energy conservation. If you have a way for consumers to cut back on water usage and save energy on their monthly bills, this can help you stick out from your competitors.

#3: Track Relevant KPIs

One of the best ways to get plumbing leads is by tracking KPIs. KPIs, or key performance indicators, are metrics specific to your business that can help keep your marketing efforts on track. The more data you incorporate into your marketing strategy, the better the results will be for your business.

Three of the most important KPIs to track each month include your gross profit margin, break-even point, and set overhead. Other KPIs for plumbers include seasonal revenue, fixed costs, variable costs, and overall business growth.

Use the data from your KPIs to drive future business decisions and marketing efforts.

#4: Leverage Online Reviews

How your customers speak about their experience with your business online has a huge impact on future lead generation. One of the easiest and best ways to get more plumbing leads is by building an online reputation.

The best part? Plumbing field service management software can help your business monitor and engage with your online reviews. As 82 percent of customers turn to online reviews to make a decision about using a local company, soliciting as many 5-star reviews on Google or other platforms will go a long way.

#5: Streamline Communication

Effective communication is one of the most important parts of running a successful plumbing business. The International Data Corporation (IDC) notes that mobile workers will make up ~60 percent of the U.S. workforce by 2024, so streamlining your communication process is inevitable.

Relying on communication methods such as text messaging, GPS tracking, social media, or a user-friendly mobile app can streamline the process and help your plumbing company run more efficiently. This will ultimately have a positive impact on customer satisfaction, keeping clients informed and updated throughout each step of the process.

#6: Train and Equip Customer Service Representatives (CSRs)

Your plumbing company’s customer service representatives should be ready to make a positive first impression with your customers. Both homeowners and business owners expect that the company they choose will treat them with respect and care.

This is another benefit of plumbing software, as it can provide your CSRs with customer information as soon as they make a call. For example, the customer’s name, address, phone number, demographic information, and service history will automatically populate as soon as the customer calls you. This information can help your CSRs a more personalized experience with your business.

#7: Train Your Field Service Technicians

Your plumbing company may have stellar technicians, and your business is still losing money. This is a sign that your service technicians need to put on their sales hats while in the field to close additional deals and upsells.

Technicians can utilize the power of field service software to combine their sheer knowledge of the plumbing industry with innovative software solutions. Ticketing systems and other customer support service tools can also help improve the line of communication between your field service technicians and the customer.

#8: Let Technology Simplify Your Operations

If you’re looking for ideas on how to get more leads for your plumbing business, technology is a great starting point. If you aren’t utilizing field service management software to simplify how your business operates, you’re wasting valuable time.

Tasks such as scheduling new appointments, dispatching plumbing technicians, and keeping track of customer information can all be automated. Take the busy work out of running your plumbing business and rely on technology to increase productivity.

Bonus Tip: Invest in the Best Plumbing Software

Instead of hiring multiple roles to handle the intricacies of your plumbing business’ operations, why not invest in plumbing software that can help your business run more efficiently than ever?

Cloud-based software has all of the tools you need to run your business while still providing room for customization along the way. Serviceminder.io is one of the most suitable softwares for helping you run your plumbing business.

Not only can we make your phone ring more, but we’ll be able to provide you with data about the source of your leads. This helps you put additional money into marketing strategies that are working.

In addition to attracting more qualified leads, we can also help you close more deals, grow your client base, generate more invoices, assist with scheduling, and so much more. Our tailored solutions are ideal for both franchisors and business owners, allowing them to achieve more success through a single platform.

Conclusion

If you’re interested in learning more about serviceminder.io’s field service management software for businesses like yours, reach out to our team for a free demo!